A Game Created in Large Part by The Reverend

In a different context, the Reverend suggested this interesting little Google game, and I thought maybe it would be entertaining to try it here. Here's how it works:

I'm going to pick a word or phrase using whatever inspiration I choose. Then, I'll do a Google Image search of that word, and I'll pick one of the first 4 results and post it here. The game will be guessing the original word--hell, let's call it an Idea, to stick with a theme--I searched for. Make your guesses in the comments. I'll think of some interesting and entirely minor way to reward the winner.

(Also, I will note, that since Your Life's Ideas are not, for the most part, impure thoughts, Moderate SafeSearch will be on throughout this contest.)

And so, I present the image:
Your clue: this word is more commonly used in its plural form. Submit your ideas at your leisure.